The SPARK Matrix™ for Ad Tech Platforms report evaluated 20 technology companies across the advertising ecosystem on a number of factors, and is a comprehensive analysis of the current state of the AdTech platform market. The research evaluated the features and capabilities of leading platforms to help businesses make informed decisions about their AdTech partners and investments. Key capabilities covered in the report: Programmatic Media, Buying & Planning, Ad Serving, Campaign Management, Data Management, Omnichannel Media Management, Integration and Interoperability and Advanced Reporting & Analytics.

AdTheorent has been recognized for its ID-independent platform that uses advanced machine learning to drive performance for advertisers.

You can access the 2024 Quadrant Knowledge Solutions’ SPARK Matrix™ Ad Tech Platform report by completing the form.