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AdTheorent Health underwent a comprehensive audit of the processes, procedures and data used for its groundbreaking algorithm-based and ID-independent audience targeting solution built using AdTheorent Health's audience builder, HABiTM. AdTheorent Health has been awarded the NQI Certification for Data Quality, Privacy and Transparency.



What does this mean for health marketers?

AdTheorent Health's Neutronian Certification enables buyers of AdTheorent Health Audiences to:

  • Be confident using audience data that has been qualified through rigorous and in-depth audit of data sources, processes and privacy compliance

  • Mitigate and minimize waste by choosing audiences verified and validated by an independent authority

To become Neutronian certified AdTheorent Health went through a rigorous audit process covering five main categories of data quality, privacy and transparency including:



  • Consent standards and opt-in/out process
  • Privacy and compliances disclosures (ex. GDPR, CCPA, etc.) 


  • Data sources and data capture mechanisms
  • Transparency of data sources and data use details externally


  • Type(s) of dataset - deterministic and/or modeled
  • Data cleansing practices - deduplication, removal of fraudulent data, etc. 


  • Data processing and retention controls
  • Statistical methodology and utilization - modeling, weighting, etc. 


  • Methods used to evaluate data accuracy
  • Frequency of evaluating data performance


Neutronian is a SaaS company providing the industry’s most comprehensive approach to data privacy and quality verification. Using a standard evaluation framework, Neutronian produces independent data privacy “credit scores” and in-depth data quality certification. These solutions provide marketers with the transparency they need to confirm that their data and inventory partners are privacy compliant and ensure that their campaigns are running in privacy safe environments. High quality, privacy compliant data providers that work with Neutronian to improve their data privacy scores or achieve certification can be rewarded via faster sales cycles and increased customer trust. For more information, please visit neutronian.com. 

Learn more about AdTheorent Health Audiences, built by HABiTM